SK-II experiential concept store incorporates face authentication

An experiential concept store opened by beauty brand SK-II in Tokyo incorporates face authentication technology and AI.

The Future X Smart Store by SK-II will trade in the trendy Harajuku district until June 28. (Scroll down for a video of the store from BuzzFeed).

According to SK-II, customers can look into and touch digital screens which recognise them and help recommend beauty treatments based on their specific skin tones and types.

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